Navigating the Vendor/Reseller Relationship w/Epson's Brett Van Riper

Manufacturers and resellers are inevitably intertwined. One really can’t exist without the other, but understanding how to collaborate and communicate can make the difference between a successful relationship and just a company who makes stuff and a company who might sell that stuff. This week, we’re joined by Epson Channel Manager Brett Van Riper to talk about what makes a meaningful relationship in this channel. What are the best “behaviors” that inspire vendors to work with resellers and vice-versa? What pain points can complicate things? How has Epson built their partner network and what have they learned?

 

#VARValue – What is a VAR’s responsibility in keeping a vendor partnership strong?

 

TEConnecting with us:

Brett - Cloud applications

Dean - “'Dark by 2050': U.S. Faces Steep Challenges in Electrical Workforce Gap"

John – Sleep Number bed

 

Sponsored by:

Epson OmniLink TM-m30II-NT thermal receipt printer

 

Talk to us!

Twitter - @TEConnectPod

Email - TEConnect@bluestarinc.com