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TEConnect is the podcast that tackles the news, trends, and technologies impacting the specialty IT reseller channel, software companies, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: teconnect@bluestarinc.com
Episodes
Thursday Feb 10, 2022
Thursday Feb 10, 2022
The trilogy is complete! James Korte returns to finish what we started almost a year ago with part three of our deep dive into the insights he gained from “The Challenger Customer.” This time it’s all about finding people within the businesses you’re targeting who can be the “cheerleader” and advocate for your product, service or company. First, we explore what kind of content and marketing helps reach the right people with the right message. Then, we discuss who to target within a buying group and how to make them fall in love with you and your offerings. Finally, how do you equip that “mobilizer” with the tools and talking points to help them fight on your behalf?
#VARValue - How does BlueStar help with creating demand and equipping mobilizers to advocate on our behalf?
TEConnecting with us:
James - Bing ad targeting & Web3
Dean - TikTok stars out-earning CEOs & REvil is disbanded (wink, wink)
John - Wordle
Talk to us!
Twitter - @TEConnectPod
Email - TEConnect@bluestarinc.com
Submit your topic ideas!
https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html
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