10.6K
Downloads
228
Episodes
TEConnect is the podcast that tackles the news, trends, and technologies impacting the specialty IT reseller channel, software companies, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: teconnect@bluestarinc.com
Episodes
Thursday Apr 15, 2021
Thursday Apr 15, 2021
The one and only James Korte is back and he did the homework for us! He’s been reading a book called The Challenger Customer, which explores the complexities of selling and marketing to buying groups rather than individuals. We’ll explore how these groups are formed, why they present challenges, and where breakdowns occur. Who/what are you actually competing with? What are the common roles in a buying group? How do you get into the process earlier and champion change with your customers?
#VARValue – What are some key takeaways to consider when tackling buying groups?
What's TEConnecting with us:
James - Oribi
Dean - 3D-printed housing community
John - NOT TEconnecting - The Fox/Bally Regional Sports Networks debacle
Talk to Us!
Twitter - @TEConnectPod
Email - TEConnect@bluestarinc.com
Sponsored by:
Code CR7000 series
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.