Creative Marketing Tactics w/Barcoding‘s Jody Costa (Recorded Live at VARTECH 2021)

After a year and a half of podcasting from our little studio, we took the show on the road for the first time to VARTECH 2021 in Orlando before a live audience! For this episode, we had a great conversation with Barcoding, Inc.’s VP of Marketing, Jody Costa, who helped us understand what our listeners actually dealt with during the early days of the pandemic and how marketing had to scramble to adjust. What did she learn? What worked or didn’t? What does it really mean to be creative with your marketing? How do you maintain a brand while still stretching creatively? It’s the podcast that now celebrates National Barcode Day!

 

#VARValue - Where should our audience or listeners start to self-evaluate their own marketing efforts?

 

Think Again by Adam Grant

 

TEConnecting with us:

Jody - Saildrone hurricane probe (and check out the Dorothy scene from Twister -25 year old spoilers)

Dean - The most popular cocktail and the fastest growing/declining jobs

John - Lucid Air electric vehicle

 

Talk to us!

Twitter - @TEConnectPod

Email - TEConnect@bluestarinc.com

 

Sponsored by:

Elo M50

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